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House Concepts
How we did more than just tell a story—we helped define a brand.
CREATIVE DIRECTION
FILM PRODUCTION
PHOTOGRAPHY
POST-PRODUCTION
HELPING TO DEFINE A BRAND
House Concepts needed brand-owned video assets to reinforce their position as Vancouver’s premier luxury fitness club. We served as a full-service production partner, overseeing creative direction, on-set production, and post-production.
Beyond content creation, we’re often brought in to help shape brand narrative, defining the overall feel, tone, and attitude of how a brand shows up.
When General Manager Emily Raynor returned for a subsequent shoot, she noted that the work had set the benchmark for their future content direction.
