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American Express
Crafting a narrative-driven video that brought humanness to a digital journey
DIRECTING
CINEMATOGRAPHY
POST-PRODUCTION
MAKING A DIGITAL JOURNEY HUMAN
In collaboration with Thinkingbox, we crafted a narrative-driven video that helped American Express bring their experiential campaign for NBA 2K to life. The brief had one goal: to showcase the campaign in an innovative way. How we did it was largely up to us.
We decided to center the narrative on a real human story: the personal journey from struggle to victory. We elevated every facet of execution—creative direction, scriptwriting, directing, cinematography, and editing.
